Legal
Privacy Policy
Last updated: June 1, 2026
1. Introduction
Real SEO Company ("we," "us," or "our") operates the website located at realseocompany.com (the "Site"). We are committed to protecting your personal information and your right to privacy. This Privacy Policy explains what information we collect, how we use it, and what rights you have in relation to it.
If you have questions or concerns about this policy or our practices, contact us at hello@realseocompany.com or by mail at 1700 Market Street, Philadelphia, PA 19103.
2. Information We Collect
We collect information you provide directly to us and information collected automatically when you use our Site.
Information You Provide
- Contact and inquiry data — name, email address, phone number, company name, website URL, and any message content submitted via our contact, quote, or audit request forms.
- Billing and payment data — when you purchase a package, payment is processed by Stripe. We do not store full credit card numbers; Stripe retains that data under their own PCI-compliant systems.
- Account data — if you create an account, we store your email address and order history to provide access to your purchase records.
- Communications — emails, chat messages, or other communications you send us.
Information Collected Automatically
- Usage data — pages visited, time spent, referring URLs, browser type, operating system, and device identifiers collected via Google Analytics 4.
- Log data — IP address, access times, and HTTP request details stored in server logs.
- Cookies — see Section 7 below for full cookie details.
3. How We Use Your Information
We use the information we collect for the following purposes:
- To respond to your inquiries and deliver the services you request.
- To process payments and send order confirmations and receipts.
- To send you SEO audits, proposals, and follow-up communications you have requested.
- To send service updates, monthly reports, and operational communications related to your engagement.
- To send marketing emails, where you have opted in or where we have a legitimate interest based on a prior business relationship. You may opt out at any time.
- To analyze Site usage through Google Analytics to improve our content, pages, and user experience.
- To detect and prevent fraud, abuse, and security incidents.
- To comply with applicable legal obligations.
4. Legal Basis for Processing (EEA & UK Users)
If you are located in the European Economic Area or the United Kingdom, our legal bases for processing your personal data are:
- Contract performance — processing necessary to provide the services you purchase or inquire about.
- Legitimate interests — analytics, fraud prevention, improving our Site, and direct marketing to existing customers.
- Consent — marketing emails to new contacts who have opted in via our forms.
- Legal obligation — retaining transaction records as required by applicable law.
5. Sharing Your Information
We do not sell your personal data. We share it only in the following circumstances:
- Service providers — Stripe (payment processing), Google (Analytics, Search Console), Supabase (database infrastructure), and email delivery providers. Each operates under its own privacy policy and data processing agreement.
- Legal compliance — when required by law, court order, or governmental authority, or to protect the rights, property, or safety of our users or the public.
- Business transfers — in connection with a merger, acquisition, or sale of all or part of our business, your data may be transferred as a business asset. We will notify you via email and/or a prominent notice on our Site before your data is transferred.
- With your consent — for any other purpose with your explicit permission.
6. Data Retention
We retain personal data for as long as necessary to fulfil the purposes outlined in this policy, or as required by law. Specifically:
- Contact form submissions are retained for up to 3 years from the date of submission.
- Transaction and billing records are retained for 7 years as required by US tax and accounting regulations.
- Analytics data in Google Analytics is retained for 14 months, per our GA4 data retention settings.
- If you request deletion of your data, we will delete or anonymize it within 30 days, except where retention is required by law.
7. Cookies
We use cookies and similar tracking technologies on this Site in accordance with the ePrivacy Directive (2002/58/EC as amended) and applicable GDPR requirements. The tables below list every cookie we set or permit third parties to set, together with its purpose, legal basis, and retention period. Non-essential cookies are only placed after you have given your consent via our cookie consent banner.
Category 1 — Strictly Necessary
These cookies are essential for the Site to function and cannot be disabled. No consent is required under the ePrivacy Directive because they are technically necessary to deliver a service explicitly requested by the user.
| Cookie Name | Set By | Purpose | Retention |
|---|---|---|---|
| rsc_cookie_consent | realseocompany.com | Stores the visitor's cookie consent choice (accepted / declined) so the banner does not reappear on subsequent visits. | 12 months (localStorage) |
| sb-access-token | realseocompany.com | Session authentication token used by our backend infrastructure (Supabase) to authorise API requests for shopping cart and form submission functionality. | Session (expires on tab close) |
| sb-refresh-token | realseocompany.com | Refresh token that allows the session to be silently renewed without requiring re-authorisation during active use of the Site. | 7 days |
Category 2 — Analytics Cookies
These cookies are set only after consent is given. They help us understand how visitors interact with the Site so we can improve content and performance. All data is pseudonymous — IP addresses are anonymised before storage.
| Cookie Name | Set By | Purpose | Retention |
|---|---|---|---|
| _ga | Google Analytics 4 | Registers a unique pseudonymous ID used to distinguish individual users for traffic and behaviour analysis. Used to calculate session, campaign, and engagement data in GA4 reports. | 2 years |
| _ga_[CONTAINER_ID] | Google Analytics 4 | Maintains session state and stores campaign attribution data for the specific GA4 measurement ID configured on this Site. | 2 years |
| _gid | Google Analytics 4 | Registers a unique pseudonymous ID to identify users within a single day for daily active user counting and same-day session stitching. | 24 hours |
| _gat | Google Analytics 4 | Throttle request rate to Google's collection servers. Prevents excessive data collection on high-traffic pages. | 1 minute |
Category 3 — Functional Cookies
These cookies are set only after consent is given. They remember your preferences to improve your experience across pages within the same visit.
| Cookie Name | Set By | Purpose | Retention |
|---|---|---|---|
| cart | realseocompany.com | Stores the contents of your shopping basket (package name, price ID, and quantity) in localStorage so your selections persist if you navigate away and return. No personal data is stored inside this key. | Persistent until cleared (localStorage) |
Managing Your Cookie Preferences
You can withdraw or change your consent at any time by clearing your browser's localStorage and cookies and revisiting the Site — the consent banner will reappear. You can also control cookies directly through your browser settings:
To opt out of Google Analytics tracking specifically, you can install the Google Analytics Opt-out Browser Add-on. Disabling analytics or functional cookies will not prevent you from using the Site or submitting enquiries.
For more information on how Google uses data collected through Analytics, see How Google uses information from sites or apps that use our services.
8. Your Privacy Rights
Depending on your location, you may have the following rights regarding your personal data:
- Access — request a copy of the personal data we hold about you.
- Rectification — request correction of inaccurate or incomplete data.
- Erasure — request deletion of your personal data, subject to legal retention requirements.
- Restriction — request that we limit how we process your data in certain circumstances.
- Portability — receive your data in a structured, machine-readable format.
- Objection — object to processing based on legitimate interests, including direct marketing.
- Withdraw consent — where processing is based on consent, withdraw it at any time without affecting the lawfulness of prior processing.
To exercise any of these rights, email us at hello@realseocompany.com. We will respond within 30 days. If you are in the EEA or UK and believe we have not addressed your concern, you have the right to lodge a complaint with your local data protection authority.
9. California Privacy Rights (CCPA / CPRA)
If you are a California resident, the California Consumer Privacy Act (as amended by the CPRA) grants you additional rights, including the right to know what personal information we collect and disclose, the right to delete your personal information, the right to correct inaccurate information, and the right to opt out of the sale or sharing of personal information. We do not sell or share personal information as defined under California law. To submit a verifiable consumer request, contact us at hello@realseocompany.com.
10. Security
We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, loss, destruction, or alteration. These measures include HTTPS encryption, access controls, and regular security reviews. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.
11. Third-Party Links
Our Site may contain links to third-party websites. We are not responsible for the privacy practices of those sites and encourage you to review their privacy policies independently.
12. Children's Privacy
Our Site and services are not directed to individuals under the age of 16. We do not knowingly collect personal data from children. If you believe a child has submitted personal data to us, contact us immediately and we will delete it.
13. Changes to This Policy
We may update this Privacy Policy from time to time. When we do, we will revise the "Last updated" date at the top of this page. For material changes, we will provide more prominent notice (such as a notification on our Site or an email to known contacts). We encourage you to review this policy periodically.
14. Contact Us
If you have questions, concerns, or requests related to this Privacy Policy, please contact us:
- Real SEO Company
- 1700 Market Street, Philadelphia, PA 19103
- Email: hello@realseocompany.com
- Phone: (888) 874-2601