Terms of Service

1. Introduction and Acceptance

These Terms of Service ("Terms") constitute a legally binding agreement between you ("Client," "you," or "your") and Real SEO Company ("Company," "we," "us," or "our"), a business operating from 1700 Market Street, Philadelphia, PA 19103, United States.

By accessing or using our website at realseocompany.com (the "Site"), submitting an inquiry, purchasing a service package, or entering into a service agreement with us, you confirm that you have read, understood, and agree to be bound by these Terms in their entirety.

If you are accessing our services on behalf of a business or organisation, you represent and warrant that you have authority to bind that entity to these Terms, and references to "you" in these Terms shall include that entity.

If you do not agree to these Terms, you must not use our Site or engage our services. We reserve the right to update these Terms at any time. The current version will always be available at realseocompany.com/terms. Continued use of our services after any update constitutes acceptance of the revised Terms.

2. Services

Real SEO Company provides search engine optimisation ("SEO") services, AI search optimisation, content creation, link building, technical SEO, local SEO, reputation management, and website design services (collectively, "Services"). The specific scope of Services applicable to your engagement is defined in:

• The service package description on our website at the time of purchase; or
• A written proposal, statement of work, or order confirmation provided to you by email.

We reserve the right to modify, update, or discontinue any service offering at any time. Where a material change affects an active paid engagement, we will provide reasonable advance notice.

3. Eligibility

To use our Site or engage our Services you must:

• Be at least 18 years of age;
• Have the legal capacity to enter into a binding contract in your jurisdiction;
• Not be prohibited from receiving our Services under applicable law.

Our Services are intended for business use. We do not market our Services to consumers for personal, household, or family purposes.

4. Pricing, Payment, and Billing

4.1 Pricing

All prices displayed on our Site are in US Dollars (USD) unless otherwise stated. Prices are exclusive of applicable taxes. We reserve the right to adjust pricing at any time; however, price changes will not affect active subscriptions or packages already purchased until the next billing cycle, with at least 30 days' written notice provided.

4.2 Payment Processing

Payments are processed securely through Stripe, Inc. By providing payment information, you authorise Real SEO Company and Stripe to charge the applicable fees to your nominated payment method. We do not store full card details on our servers. Stripe's own terms and privacy policy apply to the processing of your payment data.

4.3 Monthly Retainers

Monthly retainer fees are billed in advance on a recurring basis. Your subscription will automatically renew each month on the billing date unless cancelled in accordance with Section 6. You authorise us to charge your payment method on each renewal date.

4.4 One-Time Packages

One-time project fees are billed in full at the time of purchase unless otherwise agreed in writing. Delivery timelines commence upon receipt of cleared payment and any required client-supplied materials.

4.5 Late Payment

If a payment fails or is not received by the due date, we reserve the right to suspend the delivery of Services until payment is received. For clients in the European Union, we may charge statutory late payment interest in accordance with EU Directive 2011/7/EU on combating late payment in commercial transactions.

4.6 Taxes

You are responsible for all taxes, duties, and levies applicable to your purchase, including VAT or GST where applicable. Where we are required by law to collect and remit tax, it will be added to your invoice. EU business clients who provide a valid VAT registration number may be eligible for zero-rated invoicing under the reverse-charge mechanism.

5. Refund Policy

5.1 Monthly Retainers

Monthly retainer fees are non-refundable once a billing period has commenced and work for that period has begun. If you cancel before work for a new billing cycle has started, you will not be charged for that cycle.

5.2 One-Time Packages

One-time packages are non-refundable once work has commenced. If you cancel a one-time package before work has started, you are entitled to a full refund. Where partial work has been completed at the time of cancellation, we will issue a pro-rated refund reflecting the work not yet performed.

5.3 EU and UK Consumer Rights

If you are an individual consumer (not acting in a business capacity) located in the European Union or the United Kingdom, you may have a statutory right of withdrawal from a distance contract within 14 days of purchase under the EU Consumer Rights Directive (2011/83/EU) or the UK Consumer Contracts Regulations 2013. However, by requesting that we begin work within the 14-day withdrawal period, you acknowledge that your right of withdrawal will be lost once the service has been fully performed, and that partial performance reduces your entitlement to a pro-rated refund.

To exercise a right of withdrawal, contact us in writing at hello@realseocompany.com before the end of the 14-day period.

5.4 Dispute Resolution

If you believe a charge is incorrect, contact us within 30 days of the charge at hello@realseocompany.com. We will investigate and respond within 10 business days. We strongly encourage direct resolution before initiating a chargeback with your payment provider.

6. Cancellation and Termination

6.1 Cancellation by Client

Monthly retainer clients may cancel at any time by providing 30 days' written notice to hello@realseocompany.com. Your service will continue through the end of the current billing period and will not renew thereafter. No fees are charged for cancellation.

6.2 Termination by Real SEO Company

We reserve the right to terminate or suspend your access to our Services immediately and without prior notice if:

• You breach any material provision of these Terms;
• You fail to make payment and do not remedy the failure within 7 days of notification;
• We reasonably believe your business or requested work violates applicable law or our acceptable use standards;
• We determine, in our sole discretion, that continuing the engagement is no longer commercially viable or operationally feasible.

Where we terminate for convenience (not due to your breach), we will provide 30 days' written notice and refund any pre-paid fees for work not yet performed.

6.3 Effect of Termination

Upon termination, your access to any client portal or reporting dashboards will cease. All intellectual property created by us and delivered to you prior to termination remains yours subject to full payment being received. Sections relating to limitation of liability, intellectual property ownership, and governing law survive termination.

7. Intellectual Property

7.1 Deliverables

Upon receipt of full payment, ownership of all content, copy, and materials specifically created for you under a service engagement ("Deliverables") transfers to you. Real SEO Company retains the right to reference the engagement in its portfolio and case studies unless you notify us otherwise in writing.

7.2 Pre-Existing and Third-Party Materials

Any tools, frameworks, methodologies, templates, or third-party materials incorporated into Deliverables that existed before or independently of your engagement remain the intellectual property of their respective owners. We grant you a non-exclusive licence to use such elements as part of the Deliverables.

7.3 Site Content

All content on the Real SEO Company website — including text, graphics, logos, and data — is owned by or licensed to Real SEO Company and protected by copyright and other intellectual property laws. You may not reproduce, distribute, or create derivative works from Site content without our express written permission.

8. Client Responsibilities

To enable effective delivery of Services, you agree to:

• Provide timely access to any systems, credentials, or assets reasonably required (e.g., Google Analytics, Google Search Console, CMS access);
• Respond to information requests and approval queries within a reasonable timeframe (we target 5 business days);
• Ensure that all information, content, and materials you supply to us are accurate, lawful, and do not infringe third-party rights;
• Promptly notify us of any material changes to your business, website, or objectives that may affect the service scope.

Delays caused by a failure to fulfil these responsibilities may affect delivery timelines. We will not be liable for delays directly attributable to client inaction.

9. Performance Representations and No Guarantees

Search engine optimisation involves working with third-party algorithms and platforms — including Google, Bing, and AI search engines — that are entirely outside our control. While we apply best-practice methodologies and have an established track record of delivering positive results, we cannot and do not guarantee specific search rankings, traffic volumes, or revenue outcomes.

Any case studies, statistics, or performance projections presented on our Site or in proposals represent past results achieved for specific clients under specific circumstances and are not guarantees of future performance.

We will notify you promptly of any significant algorithm updates or platform changes that materially affect your campaign, and will adjust strategy accordingly.

10. Confidentiality

Each party agrees to keep confidential any non-public information received from the other party that is designated as confidential or would reasonably be understood to be confidential given its nature ("Confidential Information"). This includes business strategies, pricing, client lists, technical data, and campaign performance data.

Confidential Information may not be disclosed to third parties without prior written consent, except where required by law or court order, in which case the disclosing party will provide reasonable advance notice to the other party where permitted.

Confidentiality obligations survive termination of these Terms for a period of three (3) years.

11. Limitation of Liability

To the maximum extent permitted by applicable law, Real SEO Company shall not be liable for any indirect, incidental, special, consequential, or punitive damages, including loss of profits, loss of revenue, loss of data, loss of business opportunity, or loss of goodwill, arising out of or in connection with your use of our Services or these Terms, even if we have been advised of the possibility of such damages.

Our total aggregate liability to you for any claim arising under or in connection with these Terms — whether in contract, tort (including negligence), breach of statutory duty, or otherwise — shall not exceed the total fees paid by you to us in the three (3) months immediately preceding the event giving rise to the claim.

Nothing in these Terms limits or excludes our liability for: (a) death or personal injury caused by our negligence; (b) fraud or fraudulent misrepresentation; (c) any liability that cannot be excluded or limited under applicable law, including applicable consumer protection laws in the EU and UK.

12. Indemnification

You agree to indemnify, defend, and hold harmless Real SEO Company and its officers, employees, contractors, and agents from and against any claims, liabilities, damages, losses, costs, and expenses (including reasonable legal fees) arising out of or relating to: (a) your breach of these Terms; (b) your use of our Services in a manner not authorised by these Terms; (c) any content or materials you supply to us that infringe third-party rights or violate applicable law.

13. Data Protection

Both parties agree to comply with all applicable data protection laws, including the General Data Protection Regulation (EU) 2016/679 ("GDPR"), the UK GDPR, and the California Consumer Privacy Act (CCPA/CPRA) where applicable.

Our collection and use of your personal data in connection with our Services is described in our Privacy Policy, which forms part of these Terms by reference.

Where we process personal data on your behalf as a data processor (for example, when accessing your analytics accounts), we act solely on your instructions and will not use that data for any other purpose. Upon request, we will enter into a Data Processing Agreement ("DPA") with you in a form compliant with applicable law.

14. Acceptable Use

You must not use our Site or Services to:

• Engage in any activity that is unlawful, fraudulent, or harmful;
• Promote or sell products or services that are illegal in your jurisdiction or ours;
• Transmit spam, unsolicited communications, or malicious code;
• Attempt to gain unauthorised access to our systems or infrastructure;
• Misrepresent your identity or affiliation with any person or organisation;
• Engage in practices that violate Google's Webmaster Guidelines or any applicable search engine's terms of service (we will not implement black-hat SEO techniques regardless of instruction).

15. Third-Party Services and Links

Our Services may involve the use of or integration with third-party platforms, including Google, Stripe, and others. Your use of such platforms is subject to their own terms and conditions. We are not responsible for the performance, availability, or practices of third-party services.

Our Site may contain links to external websites. These links are provided for convenience only. We do not endorse, and have no control over, the content or privacy practices of linked third-party sites.

16. Governing Law and Dispute Resolution

16.1 Governing Law

These Terms and any disputes arising out of or in connection with them shall be governed by and construed in accordance with the laws of the Commonwealth of Pennsylvania, United States, without regard to its conflict of law provisions.

16.2 EU and UK Clients

If you are a business client located in the European Union or the United Kingdom, nothing in these Terms affects your rights under mandatory local law. EU and UK business clients may also use the European Commission's Online Dispute Resolution platform at ec.europa.eu/consumers/odr for cross-border disputes, though we are not obligated to participate in alternative dispute resolution schemes unless required by law.

16.3 Informal Resolution

Before initiating any formal legal proceedings, you agree to contact us at hello@realseocompany.com and attempt to resolve the dispute informally. We will endeavour to respond within 10 business days.

16.4 Jurisdiction

For disputes not resolved informally, you consent to the exclusive jurisdiction of the courts of Philadelphia County, Pennsylvania, United States, except where applicable law requires otherwise.

17. Force Majeure

Neither party shall be liable for delays or failure to perform obligations under these Terms to the extent that such delay or failure is caused by events beyond that party's reasonable control, including but not limited to natural disasters, government actions, internet or infrastructure outages, pandemics, or changes to third-party platform algorithms. The affected party shall notify the other as soon as practicable and shall use reasonable efforts to resume performance.

18. Entire Agreement and Severability

These Terms, together with our Privacy Policy and any written service agreement or proposal provided to you, constitute the entire agreement between you and Real SEO Company with respect to its subject matter and supersede all prior agreements, representations, and understandings.

If any provision of these Terms is held by a court of competent jurisdiction to be invalid, illegal, or unenforceable, the remaining provisions shall continue in full force and effect.

19. Waiver

No failure or delay by either party in exercising any right or remedy under these Terms shall constitute a waiver of that right or remedy. A waiver of any breach shall not constitute a waiver of any subsequent breach.

20. Contact Us

If you have questions about these Terms or wish to exercise any right described herein, please contact us:

• Real SEO Company
• 1700 Market Street, Philadelphia, PA 19103, United States
• Email: hello@realseocompany.com
• Phone: (888) 874-2601