Many small businesses that I know have trusted an SEO company have had their websites virtually destroyed by black hat SEO tactics. I’ve witnessed struggling online startups shell out thousands of dollars in an effort to “skyrocket in the rankings,” only to find out they had been duped later.
One simply cannot afford to experience a bad breakup when the future of your company’s digital marketing is on the line. A poor SEO company can waste months of your valuable time and cost you THOUSANDS of dollars. You’ll learn how to spot the red flags of a subpar SEO firm in this guide, hopefully helping you avoid hiring one.
8 WARNING SIGNS OF BAD SEO COMPANIES
To determine if your SEO firm is a bad agency, consider the following signs:
1. Lack of transparency
2. Unachievable promises
3. Poor communication
4. Black hat techniques
5. Lack of results or progress
6. Inadequate reporting
7. Absence of on-page optimization
8. Negative online reputation
Lack of transparency
If the agency is unwilling to give precise and in-depth information about its plans, developments, or work being done, that may be cause for concern.
If the agency makes promises of immediate or improbable results, such as placing you at the top of search engine results in a short amount of time, be wary. SEO is a lengthy process that needs constant work and cannot ensure particular rankings.
The agency demonstrates a lack of professionalism and dedication if it ignores your inquiries, fails to provide regular updates, or avoids discussing its strategies.
Black hat techniques
Employing unethical methods like keyword stuffing, hidden text, or link schemes may subject you to harsh penalties from search engines. If your organization uses these strategies, it’s obvious that it lacks competence and cares little about long-term success.
Lack of results or progress
If you’ve been working with the agency for a while and your website’s visibility or organic traffic haven’t improved, it may be a sign that their strategies are ineffective or poorly implemented.
A reputable SEO company regularly produces thorough reports and analytics that show the status of your SEO campaign. Your agency may be concealing subpar performance if it fails to provide thorough and understandable reports.
Absence of on-page optimization
Successful SEO depends on on-page optimization. Your agency is probably not prioritizing the core components of SEO if it neglects to optimize crucial components like meta tags, headers, URL structure, and content quality.
Negative online reputation
Check online reviews, testimonials, and the agency’s track record to learn more about its reputation. If you come across a lot of complaints or unfavorable reviews from previous customers, it’s time to reevaluate your business relationship.
Always remember to evaluate your SEO agency’s performance on a regular basis and to consider getting a second opinion if you feel they are not performing up to your standards or showing these red flags.